The Private Exchange Research Council (PERC) is a think-tank comprised of private benefits exchange experts and top brokers and consultants. 

By bringing together the collective knowledge of forward-thinking exchange experts and companies who are shaping the industry, along with millions of data points on consumers' preferences; self-reported data on health, wealth, and personality; demographics; and enrollments; this group is uniquely positioned to provide the strongest insights on consumer behavior in an environment of choice.

As benefits marketplaces, also known as private exchanges, have increasingly been shown to strengthen employee engagement, empowerment, and knowledge, PERC has provided the market with insights into how people are making decisions when shopping for their benefits. PERC explores frequently asked questions with respect to benefits marketplaces, such as how demographic and behavioral factors influence buying decisions, the impact of decision support on buying patterns, and how buying patterns change over time, among others. PERC provides this information, which is unprecedented in the industry, because of access to data from Liazon, a leading operator of benefits marketplaces with over a decade's experience in the industry.