WHO WE ARE _
The Private Exchange Research Council (PERC) is a think-tank comprised of private benefits exchange experts and top brokers and consultants.
By bringing together the collective knowledge of forward-thinking exchange experts and companies who are shaping the private exchange industry, along with millions of data points on consumers' preferences; self-reported data on health, wealth, and personality; demographics; and enrollments, this group is uniquely positioned to provide the strongest insights on consumer behavior in an environment of choice.
WHAT WE DO _
As private exchanges are poised to strengthen employee engagement, empowerment, and knowledge, PERC will analyze collective data from employees on Liazon-powered exchanges to provide the market with insights into how people are making decisions when shopping for their benefits on a private exchange. PERC will delve into how demographic and behavioral factors influence buying decisions, the impact of decision support on buying patterns, and how behavior evolves over time, among others.