The Private Exchange Research Council (PERC) is a think-tank comprised of private benefits exchange experts and top brokers and consultants. 

By bringing together the collective knowledge of forward-thinking exchange experts and companies who are shaping the private exchange industry, along with millions of data points on consumers' preferences; self-reported data on health, wealth, and personality; demographics; and enrollments, this group is uniquely positioned to provide the strongest insights on consumer behavior in an environment of choice.

As private exchanges are poised to strengthen employee engagement, empowerment, and knowledge, PERC will analyze collective data from employees on Liazon-powered exchanges to provide the market with insights into how people are making decisions when shopping for their benefits on a private exchange. PERC will delve into how demographic and behavioral factors influence buying decisions, the impact  of decision support on buying patterns, and how behavior evolves over time, among others.